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Meet Katlin Rubio, Selections Coordinator

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Meet Katlin Rubio, Selections Coordinator

Meet Katlin Rubio, Selections Coordinator. Katlin helps True Builders customers pick the tile, cabinets, and finishes that replace what a loss took away, the last and happiest step of the process.

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Thank you for calling True Corp. This is Caitlyn. How can I help you? Hi, my name is Caitlyn and I'm your true selections coordinator. In my position, I am your selections coordinator as well as the receptionist. As the selections coordinator, I help you pick out your tile or your cabinets, whatever is affected to the home. I help you find your replacements. I love when I get to meet the customer face to face and help them pick out things because that's kind of the last step of the process. It makes me feel rewarded to see the happiness and the relief of them seeing the end of the process. [Music] Working for True has benefited me by being in a family atmosphere and being able to come to a place of work that I enjoy every day. TR is the most trusted company for homes because we are a family and we will treat you like family as well. My name is Caitlyn and I'm your True Selections coordinator. [Music]

Meet the Team August 29, 2025

About this video

Katlin helps True Builders customers pick the tile, cabinets, and finishes that replace what a loss took away, the last and happiest step of the process.

Read the transcript

Thank you for calling True Corp. This is Caitlyn. How can I help you? Hi, my name is Caitlyn and I'm your true selections coordinator. In my position, I am your selections coordinator as well as the receptionist. As the selections coordinator, I help you pick out your tile or your cabinets, whatever is affected to the home. I help you find your replacements. I love when I get to meet the customer face to face and help them pick out things because that's kind of the last step of the process. It makes me feel rewarded to see the happiness and the relief of them seeing the end of the process. [Music] Working for True has benefited me by being in a family atmosphere and being able to come to a place of work that I enjoy every day. TR is the most trusted company for homes because we are a family and we will treat you like family as well. My name is Caitlyn and I'm your True Selections coordinator. [Music]

The full story: Katlin Rubio, Selections Coordinator

Central Florida · Meet the Team

Katlin Rubio answers the phone at True Corp and runs selections for True Builders customers: helping you pick out the tile, the cabinets, whatever the loss affected in the home, and find your replacements. The part she loves is the face-to-face at the end of the process, because, in her words, it is rewarding "to see the happiness and the relief of them seeing the end of the process." Her one-liner about the company: True treats you like family.

How selections work after a loss

When damage takes out finishes, someone has to answer a deceptively hard question: replace with what? Insurance typically owes for materials of like kind and quality, so the selections process starts by matching what you had, and your coordinator's catalog knowledge earns its keep when your exact tile was discontinued years ago. From there it becomes a design opportunity: you can apply the covered amount toward an upgrade and pay the difference, which is how so many restorations end up better than the original. Bring photos of what you love, decide early, and lean on the coordinator; late selection changes are the single most common cause of rebuild delays.

Meet Katlin on the team page

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Do you respond to fire and storm emergencies 24/7?
Yes. When disaster strikes we respond 24/7 for emergency board-up, tarping, and water removal, then handle the full cleanup and reconstruction with the same team. Call (863) 647-1800 any time.
What happens when I call?
A real Central Florida team member takes your call, gathers the details, and gets an estimator or emergency crew moving. For remodels we schedule a consultation and walk-through; for damage we dispatch mitigation first and plan the rebuild with you from there.
How does pricing work?
You get an up-front quote before work starts, and you approve it first. No surprise line items: changes are priced and approved before we proceed.
What areas do you serve?
We serve Lakeland, Plant City, Tampa, Brandon, Valrico, Winter Haven, Wesley Chapel, Zephyrhills, Davenport, and the surrounding communities across Polk, Hillsborough, and Pasco counties in Central Florida.
Do you work with insurance on fire and storm claims?
Yes. We document the damage thoroughly, provide the estimates and reports your adjuster needs, and coordinate with your insurance company throughout the repair and rebuild.
Can I finance my remodel or repairs?
Yes. You can apply for project financing through our third-party lending partner, subject to credit approval. Terms vary by lender, by the amount requested, and by your creditworthiness. We walk you through the process before anything is submitted, and for smaller jobs we also accept all major credit cards.
Does True Builders handle both remodeling and repairs?
Yes. True Builders is a full-service general contractor that handles remodeling (kitchens, bathrooms, additions) and reconstruction after fire, smoke, and storm damage, all with one accountable team.
Are you licensed and insured?
Yes. True Builders is a licensed Florida general contractor (#CBC1258346) and fully insured, serving Central Florida since 2009.

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